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Everyday we make judgments from just a glance or snap impression about the world around us. That includes the people we meet on the street to the people we see on television. What we look for ranges from male or female, short or tall, friendly or hostile, to thin or heavy. What we instantly believe about these people is dictated by what we see in that instant. That is why it is so important to put the correct “foot forward” at the first meeting. Now, that is not to say that opinions cannot be changed, they can, but it takes time, and in the race for President, time is money.In our political system, we no longer have the luxury to “get to know” our candidates. We are fed carefully prepared bits from their legions of writers. The candidates are dressed and groomed by a team of experts.  These experts have learned how we respond to unconscious subliminal characterizations, and they use this information to put their candidate in a favorable light. Therefore we as voters first judge the “want to be’s” not on their records or beliefs, but on whether on not they have “the look”.  Clothes make the person, but the “look” certainly makes or breaks a Presidential contender.Let’s look back at a Presidential race to illustrate the point.  Remember when John Kennedy debated Richard Nixon? An enterprising makeup artist suggested that JFK use some makeup.  Richard Nixon did not use any.  He looked sweaty and had dark circles under his eyes. Viewers judged Richard Nixon as less trustworthy and less vigorous. And as they say, “And the rest is history!” (Richard Nixon did not go on television again without makeup.)Rush Limbaugh recently made the statement that he “wondered how the American people would handle a woman in the Presidency growing older and older before our very eyes.” Perhaps he had a valid argument since the American public views youthful looks with vibrancy. Let’s even go a step further to say that the American people would not want a President to grow obese in the office either. An obese President would perhaps be viewed as not working hard enough, lazy, or ineffectual.  Therefore, to be elected and held in high esteem of the American voting public, a candidate must not be obese. A President should not become obese in office. Yet we as an electorate are more obese than in past years.  The statistic is two out of three U. S. adults are now overweight. This is up from the 1960’s when fewer than one out of four was classified as overweight or obese. It seems we say, “Do As I Say, Not As I Do.” So now when you watch the debates or news coverage of the candidates running for the office of President this year take a moment and look at them.  It will be interesting to see what you decide. So the word is out.  Be thin and get elected. Or be obese and be ignored.

Take care, love yourself, and let me hear from you!

Frances Lewis